Launch and enable · output 23 of 34
Channel and funnel: where customers will come from, and what you can afford.
What one customer pays in a year decides how you may find them. The affordable channels get cheap tests with pass numbers written first; each route gets its funnel drawn in plain stages.
In
what one customer pays in a year
Out
What you know at the end
Which ways of finding customers you can afford at that price.
What it cannot tell you
How it gets made
What goes in
Pass numbers before tests
What comes out
The channel test plan
The report
One engine, named feeders, a stop-list
How long
to plan
tests run over a month
The output, in full
Built on WealthKarma, a retirement app for Gulf expats. Every count is real and every gap is marked as a gap.
A customer who pays $60 a year cannot be won with a $200 ad. That loses money on every customer, forever. So the consumer route can only use ways of being found that cost nearly nothing: people telling each other, the community, content found on its own, or being handed to employees by an employer.
Where it sits
Research
Compete
Position
Message
Launch
Measure
you are here · 23 of 34
Want this for your company
This is one of thirty-four. The diagnostic tells you which ones you're missing.
Next in the journey
Product Oracle →