Competition · output 7 of 34
The Fifty: fifty questions on every alternative your buyer weighs.
One grid, every real alternative, including the buyer who never starts at all. Sourced only from what competitors publish: their sites, pricing pages, docs, reviews and job ads.
In
every alternative, including doing nothing
Out
What you know at the end
What every alternative claims, with a source on each cell.
What it cannot tell you
How it gets made
What goes in
Only what competitors publish
What comes out
The grid workbook
The report
Every cell sourced and dated
How long
first build
refreshed each quarter
The output, in full
Built on WealthKarma, a retirement app for Gulf expats. Every count is real and every gap is marked as a gap.
The sixth column is the person who never signs up for anything and leaves the money in their current account.
Nobody publishes headcount, funding or what they spend on ads. Those rows stay marked rather than filled in.
Where it sits
Research
Compete
Position
Message
Launch
Measure
you are here · 7 of 34
What the fifty questions cover
211 of those 350 cells carry an answer. The other 139 say NOT FOUND, NOT PUBLIC or N/A, because a competitor's headcount and paid spend aren't public. A grid claiming otherwise is inventing.
What most competitive analysis gets wrong.
Blank cells.
A blank is indistinguishable from a question nobody asked. Every cell here gets an answer or an explicit status: not public, not found, needs internal data.
Unsourced claims.
Pricing, customer counts and headcounts are the three most-repeated and least-checked numbers in any deck. Each one here is quoted verbatim with the date it was captured.
The competitor nobody researches.
Doing nothing. The spreadsheet. The internal build. In most categories the honest answer to "what did they consider" is "you and inertia", and a grid built only from named vendors has nothing to say about the majority of lost deals.
The two rows that pay for the rest.
Row 12 · Perceived strengths
Row 13 · Perceived weaknesses
Synthesised from public review corpora, with the pattern and its frequency. These are the rows that feed the battlecard.
It re-runs itself.
Full refresh quarterly. Weekly monitor on the volatile rows only: pricing, messaging, tagline, press, acquisitions, hiring. The weekly run reports only what changed and why it matters. This is one of the four stages that keeps running after the engagement ends.
Want this for your company
This is one of thirty-four. The diagnostic tells you which ones you're missing.
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