The Investor Narrative · 3 weeks
The positioning underneath your raise.
A pre-seed deck rarely fails because it's ugly. It fails because an investor can't file it into a category, can't tell who it's for, and can't see why this year rather than three years ago. That's positioning, not design.
€4,500 · 3 weeks · Credited in full against GTM Foundations
01
Research
COVERED
02
Competition
COVERED
03
Segment, position & price
COVERED
04
Message
IN GTM FOUNDATIONS
05
Launch & enable
IN THE PRODUCT MARKETING FUNCTION
06
Measure & maintain
IN THE PRODUCT MARKETING FUNCTION
SOLID COVERED · DASHED NAMES WHERE IT LIVES INSTEAD
WHAT THREE WEEKS COVERS
Three of the six stages. Enough to answer what it is, who it is for, and why now.
Who this is for
Who this is for, and who it isn't.
This is for you if
- You're raising pre-seed or seed in the next three to six months
- Investors keep asking what category you're in
- Your deck has been redesigned twice and still isn't landing
- You can describe the product but not the argument
This isn't for you if
- You want slide design. This is the argument; someone else makes it look expensive.
- You want investor introductions. I don't have them and wouldn't sell them if I did.
- You're raising this month. Three weeks is the minimum and rushing it wastes both our time.
- You want a guarantee of a raise, which nobody can sell honestly.
What you get
Six things you'll have in three weeks.
1 PAGE · 3 ALTERNATIVES INCLUDING DOING NOTHING
What you are, what you're filed under, and what a buyer does instead of buying you.
See the full output →
1 PAGE · A BEACHHEAD, NOT A TAM
The first buyer you can win repeatedly, named tightly enough to disqualify everyone else.
See the full output →
1 PAGE · EVERY FIGURE SOURCED
The size of the thing you're actually selling into, built bottom up, with each number traced to where it came from.
See the full output →
1 PAGE · ARGUED, NOT ASSERTED
What changed that makes this possible this year and not three years ago, with the change evidenced.
See the full output →
10–12 SLIDES · 2 WORKING SESSIONS
The argument on every slide, written out. Then two sessions building the deck with you from it, screen to screen.
See the full output →
1 PAGE · THE PRE-MORTEM
The three questions that will be asked in the room and currently have no good answer, written down before someone else finds them.
See the full output →
ALL SIX ARE YOURS. THE DECK IS BUILT WITH YOU, NOT FOR YOU.
How it works
How it works.
Week 1 · The argument
Category, alternatives, the first buyer, the market sized bottom up, and why now.
Week 2 · The spine
The order the argument arrives in, written as sentences, plus the three questions you can't yet answer.
Week 3 · The deck, built with you
Two working sessions, screen to screen. Then one review pass after your first investor meetings.
Three weeks, then one review pass after your first investor meetings.
What this doesn't cover
Two sessions and one review. Not unlimited revisions, not a version per investor, not design. Founders iterate decks for months and every meeting produces feedback; absorbing that is your job. If you want help through the whole raise, that's GTM Foundations.
Proof
Where I've done this before.
Building a new checkout category from zero: definition, segmentation, and a six-stakeholder narrative.
Read it →
Selling retirement planning to people who don't know they need it. Co-founded through Antler Dubai.
Read it →
Fifteen pursuits, three product lines, and nothing reusable between them.
Read it →
What it costs
What it costs.
Price
€4,500
Invoiced in
EUR
Duration
3 weeks
Credited
Credited in full against GTM Foundations
What it costs
The price goes up, and here's when.
€4,500 for the first three clients, then €5,500, and €6,500 once a closed round can be attributed to it.
What this leads to
What this leads to.
GTM Foundations
Three months, four days a month, with someone alongside you while you build: who you're for, what makes you different, and what you say.
€5,000/mo · 3 months minimum
Straight answers
Straight answers.
Do you design the deck?
No. I build the argument and sit with you while you build the deck from it. Someone else makes it look expensive, and that part is cheap once the argument holds.
Can you introduce me to investors?
No. I don't have that network and wouldn't sell it if I did.
What if we're raising in four weeks?
Then this is the wrong time. Three weeks is the minimum and a rushed version helps nobody.
Have you raised money yourself?
Yes. I co-founded a company in Dubai and raised as a founder, which is why the deck sessions are working sessions rather than a handover.