Message · output 19 of 34
Landing page review: where your page loses the reader first.
One page read as a stranger reads it, against four questions in strict order: what is it, is it for me, do I want it, why you. The review stops at the first failure, because the reader already did.
In
one page, as it stands today
Out
What you know at the end
Which of the four layers your page fails at first.
What it cannot tell you
How it gets made
What goes in
Every verdict quotes the page
What comes out
The review
One line rewritten, before and after
How long
turnaround
re-run after any homepage change
The output, in full
Built on WealthKarma, a retirement app for Gulf expats. Every count is real and every gap is marked as a gap.
01 · The page
02 · The four layers
03 · The finding
04 · Fixes, in the order to make them
05 · One line, rewritten
06 · What this can't tell you
Where it sits
Research
Compete
Position
Message
Launch
Measure
you are here · 19 of 34
What a page can't tell you
April Dunford, who wrote the standard book on positioning, tests positioning in live sales conversations rather than homepage experiments. She's right, and it's the limit of this output. A page tells you whether the message lands. It doesn't tell you whether it's the right message.
Want this for your company
This is one of the 34. Run the GTM Map and I'll tell you which of the 34 your site shows.
Next in the journey
Message drift →