The Landing Page Review · Free · 2 days
What a first-time visitor understands about your product.
Four things a buyer has to understand, in order. I name the first one your page doesn't deliver.
Free · 2 days · Nothing to credit, it's free
The full output carries the wireframe, the fixes in order and one line rewritten.
See the full output →Who this is for
Who this is for, and who it isn't.
This is for you if
- You suspect the site isn't landing but can't say why
- You've changed the messaging twice this year and neither stuck
- You want a second opinion before spending money on a rewrite
- You're curious what I'm like to work with before paying me anything
This isn't for you if
- You want the page rewritten. One line, not the homepage.
- You want a full positioning review, which is GTM Foundations.
- You're after a sales call in disguise. Most people who take this never buy anything, and that's fine.
What you get
What lands in your inbox.
4 LAYERS · PASS, WEAK OR FAIL
Clarity, relevance, value and differentiation, each with the question it answers, a verdict and one line of evidence from your actual page. Friction listed separately, unscored.
See the full output →
1 FINDING · THE ONE THAT BLOCKS THE REST
The layers are strictly ordered. I name the first one that fails, and why nothing below it can be judged until that one is fixed.
1 WIREFRAME · 1 STOP LINE
The exact line where a sceptical reader gives up, and what that costs you.
3 CHANGES · ORDERED BY COST
Ordered by what it costs to leave them alone. Not a list of twelve.
1 LINE · YOURS TO PASTE
I write one of the three for you. Finished, and yours to paste whether or not you ever pay me anything.
ALL FIVE ARE FREE. NOTHING TO CREDIT, NOTHING TO SIGN.
How it works
How it works.
You send the URL. I read it the way a first-time visitor reads it: fast, sceptically, and looking for a reason to leave. Two days later you get a written review. No call, no deck, no follow-up sequence.
Proof
Where I've done this before.
How it gets made
What goes in
Every verdict quotes the page
What comes out
The review
One line rewritten, before and after
How long
turnaround
re-run after any homepage change
The output, in full
One page read as a stranger reads it, against four questions in strict order: what is it, is it for me, do I want it, why you. The review stops at the first failure, because the reader already did.
Built on WealthKarma, a retirement app for Gulf expats. Every count is real and every gap is marked as a gap.
What it costs
What it costs.
Price
Free
Invoiced in
EUR
Duration
2 days
Credited
Nothing to credit, it's free
What this leads to
What this leads to.
GTM Foundations
Three months alongside you, starting with a two-week diagnosis you can stop after: who you’re for, what makes you different, and what you say.
€5,000/mo · 3 months minimum
01
Research
02
Competition
03
Segment, position & price
04
Message
05
Launch & enable
06
Measure & maintain
What a page can't tell you
April Dunford, who wrote the standard book on positioning, tests positioning in live sales conversations rather than homepage experiments. She's right, and it's the limit of this review. A page tells you whether the message lands. It doesn't tell you whether it's the right message.
Straight answers
Straight answers.
Is it actually free?
Yes. No call, no sequence. Most people who take it never buy anything, and that's fine.
What if my homepage turns out to be fine?
Then I'll say so, and tell you which of the other five stages is the likelier problem. Shorter email, still worth sending.
Will you rewrite the page?
No. One line, finished, yours to paste whether or not you ever pay me anything. The page itself is GTM Foundations.
How long does it take?
Two days.