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Launch and enable · output 25 of 34

Sales enablement: the founder's kit, built for the moment of use.

A battlecard per real alternative, eight objections with the question to ask first, a demo script per person in the room, and a one-page selling spine. Every asset names the moment it gets used.

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Sales enablementOutput 25 · LAUNCH

In

real calls, and the alternatives you lose to

↓

Out

A card per real alternative
Objections, capped at eight
The demo, in order

What you know at the end

What to say against each alternative, including doing nothing.

What it cannot tell you

Whether anyone opens it.

How it gets made

What goes in

Win / loss reasons
Objections actually heard
The grid's cells
The claim grades

Never an invented objection

What comes out

The battlecards

The objection card

The report

Where we lose, included

How long

3days

start to finish

cards refresh quarterly

The output, in full

Built on WealthKarma, a retirement app for Gulf expats. Every count is real and every gap is marked as a gap.

Sales enablement4 pieces · founder-led · 20 Aug 2026

01 · The kit

The battlecard
When the alternative is named
8 objections
Open in the call
The demo
Call two, never call one
The spine
Pinned
From evidence Calls will confirm Waiting on real calls

02 · The card against never starting

Battlecard · never startingWins 12 of 12
“I'll sort it when I'm settled”4 of 5 said it. Another year passed.
“The gratuity is my pension”One month per year. Not invested.
“I don't trust apps with money”Can't be said. No regulator named.
The question
“What's the gratuity worth if you leave next year?”
Where we lose
Leaving the Gulf within a year · Partner runs the money elsewhere
30 seconds
There is no pension here. You get about a month per year when you leave, and it is not invested. Two minutes tonight starts the plan.

03 · The eight objections

3 heard in calls · 1 from the surfaces · 4 waiting
“I've been meaning to start”4/5
“My partner handles the money”
“The gratuity is my pension”3/12
“Is it halal?”3 surfaces
“Is this regulated?”
“What does it cost?”No price
“I'll use a broker”
“Will my employer see this?”

04 · The three-minute demo

0:00
0:30
1:10Reveal
2:10
2:45Ask
3:00
Employee3:00
HR2:00
Budget1:30

The budget owner gets ninety seconds and the outcome only. No demo on the first call.

05 · The finding

All twelve lost deals went to never starting. The kit's first battlecard argues against it, not against Sarwa.

06 · What can't be known

A kit built before real calls is a hypothesis set. The dashed marks are the honest state.
The HR and budget-owner scripts wait on the first employer conversations.
Usage is the measure, and nothing has been used yet.

Where it sits

Research

Compete

Position

Message

Launch

Measure

you are here · 25 of 34

Want this for your company

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