My work

Case studies.

What I've built and owned. How I solve real business problems.

Built and ran

Eleven products and a services arm, unified into one commercial model. Built the function from zero to eight.

Briefed by the company

Fourteen companies set me a brief using a real problem in their business. I wasn't paid for these.

Video intercom across real estate, tech and healthcare. A competitor table with a counterpoints column, so a rep can use it live.

Should a LinkedIn tool chase customers who don't sell on LinkedIn? A TAM argument, and an honest answer.

One SDK, three audiences, and a competitor set that includes Firebase.

Growth strategy for a twelfth product. One feature gate doing acquisition, conversion and cross-sell at once.

Get a landing page review →Your market, six competitors, 50 questions, every claim sourced.