Research · output 1 of 34
Voice of customer: what your buyers did, in their own words.
The customer's actual words, gathered whichever way fits your company: interviews, surveys, call recordings, reviews.
In
3 bought
2 looked, said no
1 bought nothing
six interviews, plus your last 20 sales calls
Out
What you know at the end
The words your customers use for the problem, ready for your website.
What it cannot tell you
How it gets made
What goes in
Whichever your company already has
What comes out
The guide
The language bank
The report
Copy from these for months
How long
start to finish
a few hours of your own time
The output, in full
Built on WealthKarma, a retirement app for Gulf expats. Every count is real and every gap is marked as a gap.
01 · Who we spoke to
Started recently
Started recently
Started recently
Looked, didn't start
Looked, didn't start
Doing nothing
Gulf expats, 35–50, living in the UAE. The sixth call, with somebody who has the problem and has done nothing about it, hasn't happened yet.
02 · Themes
03 · What nobody said
Nobody mentioned fees.
Not once, unprompted, in five calls. Every competitor in this market leads on fees.
04 · The finding
05 · The words to use
Their phrases, not tidied.
06 · What this can't tell you
Where it sits
Research
Compete
Position
Message
Launch
Measure
you are here · 1 of 34
Want this for your company
This is one of thirty-four. The diagnostic tells you which ones you're missing.
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