Research · output 2 of 34
Win / loss: why deals were really won and lost.
Buyers who already decided tell you what actually happened. Sourced from your deal list and short calls with the buyers; where there is no CRM, your own recollection, written down first, does the job.
In
closed deals, and the buyers who will talk
Out
What you know at the end
Why the deal actually died, from the person who killed it.
What it cannot tell you
How it gets made
What goes in
Won, lost, and went quiet
What comes out
The pre-call log
The interview guide
The report
Reusable every quarter
How long
start to finish
a few hours plus the calls
The output, in full
Built on WealthKarma, a retirement app for Gulf expats. Every count is real and every gap is marked as a gap.
Chose nothing
Asked someone they knew
Stayed on the employer scheme
Lost to a competitor
Six of eight gave a different reason.
You blamed price
Buyers who named price
Where it sits
Research
Compete
Position
Message
Launch
Measure
you are here · 2 of 34
Want this for your company
This is one of thirty-four. The diagnostic tells you which ones you're missing.
Next in the journey
Market report →