My work

Case studies.

What I've built and owned. How I solve real business problems.

Built and ran

Fifteen pursuits, three product lines, and nothing reusable between them.

Briefed by the company

Fourteen companies set me a brief using a real problem in their business. I wasn't paid for these.

KYC for European gambling. Three buyers including the regulator, each with its own message.

The obvious vertical was travel. I argued against it in the deck, and then the whole market closed.

A horizontal API suite, one vertical chosen, and the enablement to sell it.

A terminal company's first online product, positioned against nine payment giants.

Get a landing page review →Your market, six competitors, 50 questions, every claim sourced.